About WholeCents
The philosophy
The best diet is the one you can afford to eat every day, made from ingredients you recognise, prepared simply enough that you actually do it.
Whole Cents exists because most nutrition tools are either simplistic calorie counters or fad-diet apps pushing ideology over evidence. We wanted something different — a tool built on real science, honest about portions, transparent about cost, and grounded in the practical reality of feeding yourself well on a normal budget.
This is a guide, not a guru. We don't sell supplements, promote detoxes, or pretend that one superfood will change your life. We show you exactly what your food gives you, what it costs, and where the gaps are — then trust you to make your own decisions.
Free and open
Whole Cents is free to use. There are no premium tiers, no ads, no paywalls behind the good features. Nutrition information shouldn't be a luxury.
Your data
We collect the minimum data needed for the tool to work — your profile preferences and meal logs. That's it. We do not sell, share, or monetise your personal data. We do not use tracking analytics or advertising networks. Your health information stays between you and this app.
You can export or delete your data at any time. If you delete your account, everything goes with it — permanently.
How we measure
Every number on Whole Cents comes from a published, peer-reviewed, or government-maintained source.
- Nutrient data — USDA FoodData Central (SR Legacy dataset).
- Glycemic index — University of Sydney International Tables.
- Food processing — NOVA framework, University of São Paulo (Monteiro et al., 2018).
- US dietary targets — NIH Office of Dietary Supplements, DRI.
- UK dietary targets — SACN Reference Nutrient Intakes (RNI).
- Serving sizes — FDA Reference Amounts Customarily Consumed (RACC).
- Omega-3 conversion — Burdge & Calder, 2005; Plourde & Cunnane, 2007.
- Nutrient interactions — Hallberg et al., Weaver et al., NIH ODS fact sheets.
Beyond nutrients — bioactives
Standard nutrition labels cover vitamins and minerals. But foods contain thousands of other biologically active compounds — polyphenols, carotenoids, flavonoids, glucosinolates — that don't appear on any label yet have well-documented effects on inflammation, oxidation, and disease risk.
Whole Cents tracks bioactive compounds where reliable, quantitative data exists. Here's what we source and why:
Carotenoids
USDA SR Legacy
Beta-carotene (provitamin A), lycopene, and lutein + zeaxanthin. These are already in the USDA FoodData Central dataset — the same source as our core nutrient data.
Beta-carotene converts to vitamin A and acts as an antioxidant. Lycopene (concentrated in tomatoes) has strong associations with reduced prostate cancer risk in observational studies. Lutein and zeaxanthin accumulate in the macula and are the only dietary compounds shown to increase macular pigment density, protecting against age-related macular degeneration.
Carotenoids are fat-soluble — absorption increases 3-5× when eaten with dietary fat. Cooking tomatoes increases lycopene bioavailability by breaking cell walls. Beta-carotene from food (unlike supplements) has no known toxicity ceiling.
Polyphenols
Phenol-Explorer
Total polyphenol content (mg gallic acid equivalent per serving) and total flavonoid content. Sourced from Phenol-Explorer, the most comprehensive peer-reviewed database of polyphenol content in foods, maintained by INRA (France). Covers ~500 individual compounds across ~400 foods.
Polyphenols are the largest class of dietary antioxidants. Flavonoids (a subclass) are associated with reduced cardiovascular mortality in multiple large cohort studies. Specific compounds like curcumin (turmeric), EGCG (green tea), and resveratrol (grapes) have extensive mechanistic research on anti-inflammatory pathways.
There is no established RDA for polyphenols. Bioavailability varies enormously — curcumin is only 2-3% absorbed without piperine (black pepper), while some flavonoids reach 20-30% absorption. We show relative content between foods, not a daily target, and flag known absorption enhancers and inhibitors.
Antioxidant capacity (FRAP)
Carlsen et al. 2010
Ferric Reducing Ability of Plasma (FRAP) score — a standardised measure of total antioxidant capacity. Sourced from Carlsen et al.'s landmark 2010 survey of 3,100+ foods, the largest antioxidant food database published.
FRAP provides a single comparable number across foods — useful for relative ranking. Spices, herbs, berries, and dark chocolate score highest. However, the USDA withdrew its own ORAC database in 2012, noting that in-vitro antioxidant capacity doesn't directly predict in-vivo health effects. We include FRAP as an informational score, not a health target.
As a relative ranking: "This food is in the top 5% / 10% / 25% for antioxidant capacity" — contextual, not absolute. No daily target, no health claims.
Glucosinolates
planned
Sulphur-containing compounds found in cruciferous vegetables (broccoli, kale, cabbage, Brussels sprouts). When chewed or chopped, the enzyme myrosinase converts them to isothiocyanates — most notably sulforaphane from broccoli.
Sulforaphane is the most potent naturally occurring inducer of phase II detoxification enzymes (Nrf2 pathway). Multiple studies show it reduces markers of inflammation and oxidative stress. Overcooking destroys myrosinase — raw or lightly steamed broccoli delivers significantly more sulforaphane than boiled.
Quantitative glucosinolate data is available in published literature but not yet integrated into our pipeline. This is a planned enhancement.
Health indicators — how we calculate
Beyond tracking individual nutrients, Whole Cents calculates composite health indicators. Click any below for details.
Omega-6 : Omega-3 ratio
4 : 1 or lower
The ratio of total omega-6 (primarily linoleic acid) to total omega-3 (ALA + EPA + DHA). For plant-based diets, effectively linoleic acid divided by ALA.
These fatty acids compete for the same enzymes. High omega-6 produces more pro-inflammatory compounds and further suppresses ALA→EPA/DHA conversion. The Lyon Heart Study found a 4:1 ratio reduced mortality by 70%.
omega6_linoleic ÷ (omega3_ala + omega3_epa + omega3_dha).
EPA + DHA (estimated)
250 mg/day
Combined intake of the biologically active omega-3s. ALA is essential and used directly; EPA and DHA serve critical roles in brain, retinal, and cardiovascular health.
Direct EPA/DHA + estimated conversion from ALA using sex-specific rates (males: 3–6% EPA, 1–3% DHA; females: 6–10%, 3–5%). Shown as a range bar.
Sodium : Potassium ratio
below 1 : 1
Sodium raises blood pressure, potassium lowers it. The ratio is a stronger cardiovascular predictor than either alone.
Total sodium (mg) ÷ total potassium (mg). Below 1.0 meets the WHO target.
Fiber diversity score
10+ sources / week
Count of distinct fiber-containing foods per week — a proxy for gut microbiome diversity.
Whole food ratio (NOVA)
below 1.5
Weighted average NOVA class (1–4). Hall et al. 2019 showed 500 extra calories/day on ultra-processed diets.
Glycemic load
below 10 / meal
GL = (GI × available carbs) ÷ 100. Available carbs = total carbs − fiber. Per day: below 80 is low.
Effective calorie absorption
informational
Whole foods deliver fewer usable calories than labels suggest. Almonds show ~20% fewer absorbed calories. NOVA class serves as proxy.
Gut transit & stool bulk
200g+ / day · 24–36h
Stool weight: 80g + (fiber grams × 3.5). Transit: 48h baseline − 0.5h per gram fiber.
Fiber–glucose interaction
via glycemic load
Soluble fiber forms a gel slowing glucose diffusion. GL formula uses available carbs (total − fiber), capturing this effect.
Nutrient RDA coverage
100% daily
Percentage of RDA met for 25 nutrients. Personalised by country, age, sex, and health flags.
Disclaimer
This tool provides general nutritional information for educational purposes. It is not a substitute for professional medical or dietetic advice. Always consult a healthcare provider before making significant dietary changes, especially if you have a medical condition, are pregnant or nursing, or take medication that may interact with dietary changes.
Built by
Whole Cents is a personal project built out of genuine curiosity about what plant-based eating actually delivers — and what it costs. It started as a spreadsheet, grew into a database, and became this.